Shanice Wilson
The blog before this blog was about how Shanice is using digital marketing to her advantage through her social networks, and her personal website called www.shaniceonline.com. There are many artists out in the music industry who can sing, but when you can remember an artist who can just blow you away with his or her vocal talents, a fan will never forget that artist. One of my favorite singers in the early 1990’s was no other than Shanice Wilson who was signed to A&M Records in 1986. She has always been an artist I had always looked up to because she gave her fans good music. She’s soulful, gifted vocally, and presents herself like a real lady should. Shanice never sold herself out by turning into an artist who exposed her body to fans just to like her; and for that, it is why I have always respected her. I did get one chance to meet her on the set of the show called “Martin” created by Martin Lawrence at CBS studios in 1991 where my cousin Cliff Miller was on the game show called Gladiator. Just like I expected, Shanice was kind and friendly to meet.
I am happy to say after 20 years of Shanice still being one of my favorite artist, it was an honor and a privilege to speak with Shanice early this week about how going independent has taken a positive turn for her, and how many past and new artists are headed with going independent. We also spoke about her giving new artists and entertainment student’s advice on where the music business is headed. Here is what Shanice Wilson and I talked about:
(Monique)- Good afternoon Shanice! thank you for allowing me to speak with you about how the music business is changing, and you being an independent artist!
(Shanice)- Thank you Monique, it is my pleasure!
(Monique)- Many people in the industry remember that John McClay discovered you and you were signed to A&M Records in 1986. Then after two years with A&M you were signed to two other record labels that were Motown and LaFace Records. By 2005 you started your own independent label called “Imajah/Playtyme Records”. With that being said, why did you decide to go independent as an artist?
(Shanice)- I decided to go independent because of the advantages I saw. First of all, an artist has to go through his and her label to get permission to do whatever is presented to them. If an artist wants to talk with their fans, they need permission from the label to do so. If an artist wants to do anything and have their own ideas, they have to consult with the label first. Being an independent artist the artist has the freedom to do what they want without having to deal with someone telling them what to do. The downside in being an independent artist is the financial side weighs heavier on the artist. Being signed to a major label the artist financial responsibilities are being taken care of by the label. However, make no mistake, the artist will pay back every penny they owe their label!
(Monique)- Wow! So the glamour looks good up front, but behind the scenes of it, the artist is hit with the reality of the business side.
(Shanice)- Yes! I didn’t earn much from the sales of my albums in my earlier career Monique! I wrote many of my songs and that is where most of my money came from. Everyone got paid before me, but my song writing brought me royalty checks up to this day!
(Monique)- I am well aware of that strategy in this business. Song writing is where the bread and butter is at the most. If there is any advice you can give entertainment students and new artist who are trying to make it in the music business today what are they?
(Shanice)- I would say “know who you are as an artist, don’t depend on the label to tell you who you are like I did if you are signed by a major label”. I’m saying, don’t allow the label to make you be an artist you know you are not feeling comfortable being. Being confident in yourself and your music will help you get where you want to go”. Writing your own music is the best thing an artist can do because it’s what will give them long Gevity for making money from the songs the artist created for years to come. Also, learn the music business side, it will help in the long run.
(Monique)- I totally agree! One last thing Shanice, I heard on KJLH 102.3 radio station that you had finished performing at the Wilshire Ebert Theater for HIV/AIDS awareness cause with Sheryl Lee Ralph doing the show called “Divas Simply Singing” on October 22nd, 2011. I wanted so bad to attend the show because it is a worthy cause to raise money for finding a cure for HIV/AIDS virus, and Ms. Riley selected some great singers to perform like yourself.
(Shanice)- Thank you, and yes it is a worthy cause. As an artist I feel I have to give back when opportunities present themselves to me. The one thing I really believe in is caring for people. Sheryl Lee Ralph has been doing this cause for 21 years and I am happy to be a part of it this year.
(Monique)- Last but not least! What are you currently doing?
(Shanice)- Well, I am currently promoting my new single called “Tomorrow” that was released in March of this year, and doing some acting. “I have always loved acting and singing”. By next year in 2012, my husband Flex and I have plans on having our own production company. I also am excited to announce that I am singing on Michael Jackson’s new album called “Michael” on a track called “Behind The Mask” with Michael Jackson being released on 11-21-11. This will make a great holiday gift!
(Monique)- Wow! That is awesome! Well I can’t wait to hear about the production company, see you acting, more music from you, and Michael Jackson’s album with you singing with him on a song! I want to thank you Shanice for giving me your time to speak to your fans and anyone who enjoys good music from a great singer. We can follow you on your Twitter and Facebook sites, so fans check out my girl Shanice Wilson tribute to the one and only Ms. Tina Marie who adopted her as her auntie. One Love.
References: YouTube, (2010). Shanice Wilson Sings Tina Marie Deja Vue. Retrieved November 11,2011 from http://www.youtube.com/watch?v=bWhOOBCGThE
Shaniceonline, (2011). Shanice "Behind The Mask With Michael Jackson. Retrieved November 11, 2011 from http://www.shaniceonline.com/index.php?option=com_content&view=article&id=76:shanice-behind-the-mask-with-michael-jackson&catid=40:fp-roknewspager&Itemid=50
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