Music Artists Today And Digital Marketing

As technology expands within the entertainment industry, signed artists and Independent artists expand his and her ideas in being creative for maximum exposure in the music industry. Today artists are connecting more with their fans by developing personal relationships that allow their fans to follow them on social net works, artist blogs, and artist’s websites. It’s hard to believe that over a decade ago the only way fans could feel connected close to their favorite artist was to mail letters, email and win a chance to meet the artist. MySpace was one of the first places online artists tuned to for marketing and promoting their new album or single. Of course record labels marketed and promoted their artists too, but artists began to recognize something more personal when he and she connected with their fans on their social network site like MySpace. Fans are able to communicate with their favorite artist by keeping up with the latest news of concert promotions, artist appearances, album and single releases. This cycle exploded causing other social network sites to jump-start their sites to be compatible with MySpace. Soon after, Facebook took it to another level and artists began marketing and promoting having their own fan page on Facebook connecting with more fans. Twitter on the other hand did a twist and introduced online tweets from artists. Fans are excited to read what the artist is doing by reading the artists tweets and tweeting back to the artist. All of this began a domino effect in the entertainment industry and technology continues to improve more effectively. Everyone who is already known, and everyone trying to become known in the industry is utilizing the many directions digital marketing is guiding.

Independent artists have to push harder to market and promote themselves because there are no big labels pushing the sale of the artist music. Substantial finances play a big part when it comes to marketing and promoting artists music. Independent artists are more limited than artist signed. Independent artist have taken advantage more of their social network sites and created personal websites that features their music, merchandise, showcase appearances, and other resources about themselves. More artists today are going independent because he and she have better control of their music career.

It is independent artist like Shanice <Wilson>Shanice Wilson who gives other independent artist encouragement. She is an example like many other artists who utilize her social network sites and her very own website called www.shaniceonline.comto market, promote and brand her self. Shanice Wilson navigated her way up the music charts in the early 90’s as a dynamic R&B soul singer. She was signed to Motown Records in 1991 featuring her album called Inner Child with the popular song “I Love Your Smile”. It was after 1999 Shanice went independent as an artist. By 2006 Shanice brought her single out “Every Woman Dreams”. Since then Shanice has been utilizing her social networks and personal website to promote and market her music. Fans are excited to be able to reconnect with Shanice in a more personal way. Never before has it been easier for artists to reach their fans faster from around the world by online presence.

 Here is Shanice singing her new song "Tomorrow"

Reference: Wilson, S. 2011. YouTube "Tomorrow". Retrieved October 30, 2011 from www.youtube.com

Wilson, S. 2011. Retrieved October 30, 2011 from www.shaniceonline.com